The impact of COVID-19 on the smartphone market is beginning to be felt worldwide. In addition to the fact that this crisis has an impact on the supply chain of manufacturers, especially for brands that depend on the Chinese workforce, the measures to confirm and the store closings have also caused sales to fall.
Today, we have a clearer idea of the impact of the coronavirus on sales. Indeed, the company Strategy Analytics has just published a report on sales and shipments of smartphones. And according to it, shipments fell 38% in February 2020, compared with shipments in February 2019. Sales, meanwhile, fell by 39% in February. “The global smartphone market fell sharply this month due to the impact of the epidemic and the spread of COVID in China and other countries”, we read in the summary of the Strategy Analytics report.
Xiaomi would have overtaken Huawei in February
Otherwise, data from Strategy Analytics also indicates that during February, Samsung was the market leader, followed by Apple. Xiaomi creates the surprise by positioning itself in third place, and relegating Huawei to fourth place. Oppo and Vivo are number 5 and number six.
Obviously, if Xiaomi is positioned in third place, it is thanks to the recent launch of its new high-end, the Mi 10 and the Mi 10 Pro, in China. Huawei, for its part, is still handicapped by the sanctions of the United States, and the manufacturer has not yet unveiled its new high-end smartphones, the P40 and its variants.
Unfortunately, it is very likely that we will continue to see significant impacts from COVID-19 on the smartphone market for the month of March. Indeed, if the situation has improved significantly in China, it is now in Europe that containment measures are being tightened in order to curb the spread of the virus. In fact, Apple recently decided to reopen its stores in China and close all of the rest of the world.