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Raheem Sterling, a € 13m extra-football business

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March 26, 2020 at 9:50 PM by Thomas

Raheem Sterling business Manchester City sponsorship

Raheem Sterling is the English footballer who goes up, who goes up…

2020 was to be for Raheem Sterling, that of confirmation. And for all the brands associated with it, the consecration, with the Euro ultimately in June. Since last year 2019, Manchester City striker has signed several major sponsorship contracts, in addition to an extension (accompanied by a revaluation) of lease, until 2023 with Manchester City (up to 18.5 M € the season).

A rich last year for Raheem Sterling

The 25-year-old striker’s main partnership, signed with Nike’s Jordan Brand division, for equipment supplier. He is the brand’s new head of football, alongside promising Zion Williamson and Luka Doncic, ambassadors for the orange ball field. This contract brings Sterling around ten million dollars annually, over ten years. It’s one of the most expensive sponsorship deals in football.

New image of Jordan Brand and several other brands

Added to this are slightly more minor partnerships, with Gillette, H&M, XBox, Pepsi or Electronic Arts as the image of the FIFA 20 title. He is also, with Alex Oxlade-Chamberlain of Liverpool, a shareholder of the company STATSports, focused on GPS for athletes. Some in the UK are wondering if the Citizens’ star striker is not the “new Beckham” in the business sense. Just that. It is that in addition to being a prominent footballer on the pitch, he is a committed man who regularly takes up the cause for or against the causes that are close to his heart.

Is Manchester City striker the next Beckham?

Danny Rogers, editor in chief of PR Week, a business magazine, believes he has the potential for a “mega star.” His extra-football income and their progression attest to this. According to France Football, the English international won 13 million euros gross off the pitch in this 2019-20 fiscal year.




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