Have you recently published an online form, but found that it doesn’t seem to be getting anywhere close to the number of responses that you expected?
Assuming your expectations weren’t unrealistic – there may be a problem with the form. In fact, there are several reason why your online forms may not be getting many responses:
- It is simply far too long
The longer a form is, the less likely people are to want to fill it out. Some people who try to start filling out the form may give up mid-way too.
If possible you should avoid this problem in the first place by making sure your form is as short as possible and removing any non-essential fields. In the event that is still very long, you may want to consider providing a compelling incentive that gives people a reason to want to fill out the form.
- Labels aren’t clear and error messages are unhelpful
If your labels aren’t clear it can make your form confusing and difficult to fill out, leading to fewer responses. That is compounded if your error messages are unhelpful as well.
Ideally all your labels should be as clear as possible. Any ambiguity should be cleared up by using a hint that providing a more detailed explanation, and placeholder text that gives an example of the type of answer you want.
The error messages in your form should clearly identify the problem that prompted them, and suggest solutions. That way if and when someone encounters one, they’re more likely to act on it rather than just give up on the form entirely.
- The form isn’t mobile-friendly
Nowadays the number of users surfing the web on mobile devices outnumber the number of desktop users. That is significant as it means if your online form isn’t mobile-friendly, it is unlikely to be filled out by over 50% of the people that encounter it.
As a rule all your online forms should feature a responsive design and adapt to smaller screen sizes. On top of that you may want to avoid certain types of fields that may not be as conducive to mobile devices, such as dropdown lists – unless they are truly necessary to the form.
The best way to make sure that your online forms don’t have any of these issues is to purpose-build them. Although you may not know how to code a form, you could use tools to help you do it. For example if you use AidaForm Online Form Builder you can create a form easily by following the steps at https://aidaform.com/html-form-builder.html.
Make no mistake there are other reasons why your form may not be attracting as many responses as you expected – such as where it is published. That being said the reasons listed above are a good place to start identifying why your online form isn’t performing well, and should help you to make improvements that can help it to get more responses overall.